This 360 campaign was created at the Martin Agency for one of their clients, Tic Tac.
The problem: Not effectively reaching millennials with their new product, Tic Tac Mixers.
Insights: Tic Tac has been known to appeal to an older audience with small sized mints, and some fruit flavors. The issue is getting a younger audience to purchase the products and engage with it. The current Tic Tac tag line is "Go Little". The new Tic Tac Mixers introduces flavor changes, with Peach Lemonade + Cherry Cola flavors. We'd like to position this product as one that can "make little changes exciting" for our audience.
My role: Strategy, design, and media planning.
